The IMAX, which has long blighted the coastal entrance to the entrance to Bournemouth’s main chine, is being demolished.
Work is under way and can be followed on the Bournemouth Council website.
Meanwhile the Echo has a report on the start of work.
But not everyone was delighted at the removal of ‘Britain’s ugliest building’.
Brian Jenner, founder of the UK Speechwriters’ GuildÂ and a resident, led a two person demonstration objecting to the very high cost of the demolition which he believes could have been a conference venue.